Landing an endorsement deal from a music manufacturer is a perk you get for paying your dues and for all the long hours you put in rehearsal studios and at home working at perfecting your craft and becoming the best musician you can be.
Endorsements are away of being recognized for your achievements as a musician. In turn endorsements allow the music manufactures involved to showcase you to the public as a musician who uses their gear. It is this relationship you build with a company that is your foundation for future endorsement deals.
The whole idea behind why a music equipment manufacture gives you an endorsement deal is simple; it’s based on your ability and level of playing of your instrument. Remember the key element why the company asks you to endorse their products is; your ability to make other musicians use your company’s products because you use them. With that in mind start a regiment of practices to hone your skills and creativity to become that player everyone wants to use the same gear as.
You are about to build a relationship so ask your self this question. What do I have to offer a music manufacture to make them want to establish a business relationship with me? The company will fulfill their side of the deal by giving you free or discounted gear and that is great but it’s just one component of the deal. It’s an honor when a music manufacturer wants you to be an endorser of their products. That’s right you are endorsing them not vice versa.
Here’s one plan of action
- Use the gear that you want to endorse regularly. Like and believe in the music equipment you endorse. Know how to use it. Show the manufacturer you believe in their gear by using it. Use it during rehearsal and recording sessions, live with it out on the road and show the public you dig this equipment. If you really like a piece of gear, you'll use it with or without an endorsement.
- Practice Your Instrument. Concentrate on increasing your musical skills. Work towards the professional level in your playing. Remember what was said in the first paragraph, the endorsement deal is the pay off for the years of diligent practice.
- Market Yourself. Work on ways of getting yourself in front of the public. Play as many gigs as you can.
- Contact the A.R. (Artist Relations) representative for the companies whose gear you use and you want to work with. Let them know how much you love their equipment. Ask if you can send them your Press Kit. Your Press Kit should include a biography, photos of you while playing and a head shot, your recording credits or discography, a professional demo of your playing, current performance schedule, bands you are working with and if you are a recording member, a tour member, or both, and most importantly your contact information (name, phone numbers, addresses, email, web site, etc.).
All the music equipment companies have different levels of endorsements. If you are an "A" player you get one deal; a "B" player gets yet another deal ... and so on.
- Stay in Touch. Once you make contact with the equipment manufacturer, stay in touch! Let them know what you are up to, where you are playing, who you are working with and keep working the connection.
I hope this helps shed some light on the whole Endorsement question.
Updated: April 24, 2011
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